My Fleep:  Internet
Increase targeted traffic to your website


Why having targeted traffic is so crucial Your website is
the gateway to the world – it is probably the single most
powerful interface between you and your customers. While
there will be plenty of customers who visit your site,
ideally having the right kind of customers is more
important. If there are more targeted customers, chances of
making a successful sale go up that much more and your
website gains that much more relevance.

How to increase targeted traffic

There are several ways to increase targeted traffic to your
website and it doesn't need to be expensive. Most small
businesses who are just starting out, usually employ these
methods to drive targeted traffic to their websites. Here
we list a few of the methods used:

Blogs. Blogs remain by far the most popular way of
enhancing traffic in your site. However the key is to use
specific niche keywords that attract interest from your
customers. More dynamic content in the blogs also means
more repeat and new visitors as they'll want to know what's
new in your site.

RSS feeds. These are also extremely popular. The way this
works is that content from other sites is fed into a
specific space on your website. This content is typically
free for publishing. You can choose to subscribe to niche
RSS feeds that cater to the specific theme and topic of
your own website.

Articles. Articles are often underestimated on their
marketing power. However fact is, articles are by far the
best way to gain targeted traffic to your website. You can
write helpful articles that give useful tips and ideas on
common topics of interest related to your website. But the
key is to use specific keywords that are most suitable to
gain traffic from search engines. You could post articles
on ezines which usually have thousands of visitors.





Viral marketing. This is a manner of marketing where you
use a branded product that has a relation to your website
and theme. You can give these products as free or for a
nominal fee. This also attracts lots of targeted visitors.

Domain expert. The key to operating your website is to
focus on the central theme of your products or services and
build articles, products and concepts around that central
theme. That way, once you've been operating the website for
some years, you get established as an expert in your niche
segment. That means more people will turn to your site for
tips, ideas etc.

Exchange leads. This is a common mechanism whereby you get
to exchange your leads for new ones from businesses that
are similar to yours. That way you get fresh leads and it's
a win-win situation.

Niche advertising. It is very important to advertise about
your website on specific forums and publications that are
related to the same industry you cater to. Else you risk
having unrelated visitors come to your site. So, for
example if your business is into automobile insurance, you
could have advertisements in magazines catering to the
automobile industry. You can even have the advertisement
placed in insurance related publications. The key is to
eliminate as much of untargeted visitors as possible to be
able to reach the right audience at the right time.

Newsletters. These still remain a favorite to attract
targeted leads to your website. You could get visitors to
sign up for free email newsletters that deal with specific
topics of interest, related to the theme of your website.

Free ecourses. These are also great because you provide
useful lessons and tips on certain niche subjects. By
getting visitors to sign up, you ensure that these are
people who are really interested in this subject.

Press releases. Press releases are great to ensure the
publicity of your website. You can keep having fresh
content on the latest news and events happening in your
business. These keep your website alive and the more
frequent the updates, the more visitors you're going to
have. The other great thing about press releases, is that
you can publish them across publications and that ensures a
wider reach.

Word of mouth. Finally you need to take the extra effort to
spread the word. Therefore, when you meet people, let them
know about your website.


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