My Fleep:
Finance
Finance
Brand You to Stand Out and Shine
Your personal brand is important " it's not just your
company's logo that needs to look good " it's the people in
an organisation that also represent the company brand. And
often times that person is you"'so it's up to you to
portray your company's brand or image in a positive light.
Here's some tips on how ... to Stand out and Shine.
Do a personal audit to determine your values and vision,
your future goals and strengths for you and your company.
Defining who you are aligns with your deepest passions. A
clue to discovering the feeling or emotion of who you are
is to identify where you are and what you are doing that
makes you truly happy.
What do people say about you, how do they perceive you? Pay
attention to how others describe you when they introduce
you and how they treat you. Are you described as fun
loving, compassionate, professional or creative? Do these
descriptions align with your values and what you stand for?
What sets you apart from the crowd, what is your unique
"shining" point? What achievements and accomplishments,
dreams or desires reveal the emotional, inner side of you
and how do you promote that side of you. Customers and
clients want to feel they know and trust you enough to do
business with you.
Take a look at some of the outside factors that represent
your personal brand, such as the company you work for or
the company you keep. Who are your friends, alliances and
partners? What networking groups do you belong to?
Your business tools also say a lot: find one look or
message that describes your business and stick with it. Use
the same colour scheme, fonts and design throughout your
marketing materials, business cards, letterhead and
website. Pay attention to your email messages and voice
mail messages.
Your dress and appearance plays an important part in how
others see you. Develop a picture file of looks you like
that reflects your emotional side and uniqueness. Start to
build a wardrobe showing your style but also appropriate
for the work you do and image you'd like to project.
Little things like quality accessories also play a part in
your personal packaging. Note quality leather shoes, bags,
watch, jewellery and pen. Take care of personal appearance
including grooming and appropriate hairstyle.
Personal manner also plays a part in how others perceive
you. Be aware of plus and minus personality traits such as
self confidence level, your way of talking, manners and
social skills.
Your surroundings and environment project who you are also.
You want your business to leave the right impression on
your clients, customers, employees any visitors and of
course You. Does your desk, signage and place of business
reflect an image of efficiency, quality, professionalism
and hospitality?
Does Brand You say your business is the best?
----------------------------------------------------
Sue Currie, the director of Shine Communications
Consultancy and author of Apprentice to Business Ace -
your inside-out guide to personal branding, is a business
educator and speaker on personal branding through image and
media. Sign up for free monthly tips at
http://www.shinecomms.com.au/contactmanager/default.cfm
To learn more about how you can achieve recognition,
enhance your image and shine"' visit
http://www.shinecomms.com.au
Your personal brand is important " it's not just your
company's logo that needs to look good " it's the people in
an organisation that also represent the company brand. And
often times that person is you"'so it's up to you to
portray your company's brand or image in a positive light.
Here's some tips on how ... to Stand out and Shine.
Do a personal audit to determine your values and vision,
your future goals and strengths for you and your company.
Defining who you are aligns with your deepest passions. A
clue to discovering the feeling or emotion of who you are
is to identify where you are and what you are doing that
makes you truly happy.
What do people say about you, how do they perceive you? Pay
attention to how others describe you when they introduce
you and how they treat you. Are you described as fun
loving, compassionate, professional or creative? Do these
descriptions align with your values and what you stand for?
What sets you apart from the crowd, what is your unique
"shining" point? What achievements and accomplishments,
dreams or desires reveal the emotional, inner side of you
and how do you promote that side of you. Customers and
clients want to feel they know and trust you enough to do
business with you.
Take a look at some of the outside factors that represent
your personal brand, such as the company you work for or
the company you keep. Who are your friends, alliances and
partners? What networking groups do you belong to?
Your business tools also say a lot: find one look or
message that describes your business and stick with it. Use
the same colour scheme, fonts and design throughout your
marketing materials, business cards, letterhead and
website. Pay attention to your email messages and voice
mail messages.
Your dress and appearance plays an important part in how
others see you. Develop a picture file of looks you like
that reflects your emotional side and uniqueness. Start to
build a wardrobe showing your style but also appropriate
for the work you do and image you'd like to project.
Little things like quality accessories also play a part in
your personal packaging. Note quality leather shoes, bags,
watch, jewellery and pen. Take care of personal appearance
including grooming and appropriate hairstyle.
Personal manner also plays a part in how others perceive
you. Be aware of plus and minus personality traits such as
self confidence level, your way of talking, manners and
social skills.
Your surroundings and environment project who you are also.
You want your business to leave the right impression on
your clients, customers, employees any visitors and of
course You. Does your desk, signage and place of business
reflect an image of efficiency, quality, professionalism
and hospitality?
Does Brand You say your business is the best?
----------------------------------------------------
Sue Currie, the director of Shine Communications
Consultancy and author of Apprentice to Business Ace -
your inside-out guide to personal branding, is a business
educator and speaker on personal branding through image and
media. Sign up for free monthly tips at
http://www.shinecomms.com.au/contactmanager/default.cfm
To learn more about how you can achieve recognition,
enhance your image and shine"' visit
http://www.shinecomms.com.au